20 Squillion Twitter Followers! I’m Impressed… Or am I?

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Followers? Schmollowers! We hear a lot about how many followers a business has on Twitter, Facebook, LinkedIn and the myriad of social platforms and, although the number of Twitter followers, Facebook Likes etc can be important for brand awareness, businesses have to be careful not to be dragged into a “mine…

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What are the benefits of CRM for small business?

image - CRM systems for small businesses

Implementing a well thought-out CRM for small business will impact the most important areas of your organisation: Marketing: you can plan, create and deliver effective marketing campaigns; measure, report and analyse responses; create a single customer reference point. Sales: you can plan, create and launch sales campaigns (online AND offline);…

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