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As with any movement away from the status quo (“if it ain’t broke, don’t fix it”), there are certain barriers which will need to be addressed by most organisations who are considering digital transformation. These include but are not limited to:
- reticence of moving away from familiar territory,
- lack of existing customer-facing processes and/or difficulty in modifying them.
- the length of time required to customise and adapt business processes to a more integrated digital platform
- lack of technical expertise which will be required to adapt processes to the bigger company strategy
- selection of a CRM solution suited to the business objectives, budgets and resources
- analysis of the effort required to support your business growth via the digital transformation solution
- defining the business case for a more dynamic CRM strategy
