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Although CRM systems can be installed “locally” on your computer or company server, most small businesses will be able to take advantage of the using a “cloud-based” CRM.
Why Cloud Based?
“Cloud CRM” refers to any CRM system that you access over the Internet rather than hosting it on your own computer. The software itself runs on computers in data centres owned or rented by the CRM providers. This means you don’t have to purchase any new hardware or, expensive software licences to get up and running.
Pros
- cheap & quick to implement
- little technical expertise required
- accessible from any PC with internet access
- little or no danger of data loss
Cons
- if your logon details are compromised, so is your data
- no internet connection, no access
- ongoing fees
